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Here are some of the most commonly asked questions about Google advertising:

Google FAQ's:

Q) What are Google sponsored links?
A) Google sponsored links are the small text adverts that appear down the right hand side of the Google search results and also appear at the very top left of some search results. Google sponsored links are also known as AdWords ads, PPC ads and Pay Per Click adverts.

Q) How do I get a sponsored link?
A) To get a Google sponsored link you must sign up for a Google AdWords account, or contact us to arrange it for you on 0871 310 3320.

Q) What is Pay Per Click / PPC advertising?
A) Pay Per Click / PPC advertising is the most cost effective form advertising known to man. It is the fastest way of getting your advertising message out to people on the internet and delivers the highest conversion rates and ROI. Pay Per Click means quite simply, you pay every time your advert receives a click. A click is when someone has searched Google, noticed a relevant "sponsored link" advert and has clicked on it to visit the advertisers site. You choose the keywords (phrases which people search for) and so you decide who will see your adverts. You can also determine how much you want to spend per click, and the more you spend per click, the higher up the search results list your advert will appear.

Q) What is Google AdWords?
A) Google AdWords is the platform used to run Pay Per Click campaigns on Google. AdWords are also known as Sponsored Links, see above.

Q) How much does Google advertising cost?
A) The cost of Google advertising is controlled by how much you are prepared to spend per click and also is determined by what other advertisers are spending per click. If you want to appear higher than your competitors, then you need to out bid them, bid more per click. The more you spend per click, the higher up the list your ads appear. Also many industry sectors cost per clicks vary from as little as a few pence per click all the way up to £25 per click in more expensive / competitive markets, such as mortgages etc.

Q) What reports do I see?
A) We know that it is important for our clients to be able to monitor their campaigns closely so we send out detailed traffic / keyword reports either on a daily, weekly, monthly or whenever you request them. These reports show the ads that were generating traffic, the keyword phrases which generated the clicks, the number of times your adverts have been displayed and also the average ranking of the adverts and keywords. You can use these reports to analyse which keywords generate sales to refine campaigns and make them as targeted as possible.

Q) Can I advertise locally?
A) Google provides a variety of ways so that businesses who operate locally can also advertise effectively. Google Maps and Google Local business listings are two ways and also via the AdWords / PPC advertising program where you can set a geographic targeted campaign. You tell Google where you want your ads to appear using post codes, place names, points on a map etc, and then google only displays ads to people searching within those locations.

Call 0871 310 3320 to ask more questions about Google advertising or click here to send an email.

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