Call 0871 310 3320 and start advertising on Google today!

Reporting on your Google advertising campaign.

All our Google advertising / Pay Per Click clients receive regular keyword traffic reports detailing their campaign performance. These reports can be sent daily, weekly, monthly, or whenever our clients wish to receive one.

Guidance Sheet For Understanding

Google Traffic Reports

Prepared by Marketise UK Ltd

There are various statistics on our Google reports, so we felt that it may prove useful to you if we explained a little about each one and its overall importance in relation to the report…

Impressions

Impressions is the amount of times your advert has been generated to appear. If you run a Google search on “restaurants London” then each of the advertisers showing on that Google page will have one impression generated. You can also treat the impressions figure as the amount of individual searches for that keyword – this is very loose though as it does not take into account the same person searching several times

Clicks

Clicks is the actual figure representing how many times your advert has been clicked on with the user then ending up on your website.

CTR% (Click Through Rate %)

The CTR% is the most important statistic on our Google reports. If your advert is generated 100 times (100 impressions) and clicked upon 5 times then your CTR% would be 5%. This is by far the easiest and best way to get a feel for your campaign and how well it’s performing.

If your advert is written well and talking the right language to the target audience plus twinned to a niche keyword (“open air dining London” for example) you can expect a high CTR% (high to Marketise UK means 9% CTR +).

If however, you choose to advertise against more generic keywords (“restaurants London” for example) then your CTR% will always be much lower (typically 1% – 2%) Why? Because “restaurants London” as a keyword could be used to locate cheap restaurants, Chinese restaurants, or a whole raft of others. So, your CTR% will always be lower due to the vague nature of the keyword

Keyword

The keyword is the search phrase actually typed into Google by users. Our reports only detail the activity on your campaign, so the only keywords listed on our reports are those that have attracted clicks/impressions. If a keyword has had zero activity for the period covered by the report then it will not show at all.

Ad Group

Ad Group is simply the name given to a group of keywords and adverts that relates to the same thing. Google rewards it’s best performing Ad Groups (by CTR%) by increasing the advert position, so we always try to set up as many Ad Groups as possible, ring fencing that Ad Group and therefore protecting that Ad Groups CTR%. By doing this we can always ensure the best cost/position balance at Ad Group level.

For example an Ad Group “Coq D’Argent” has the following advert and keywords generating it to appear :

Coq d'Argent Restaurant
Rooftop dining at it's best!
Reserve your table here
www.CoqdArgent.co.uk

Coq D Argent
coq d'argent
coq d'argent restaurant
coq dargent

Average Position

Average position is quite simply the position on the page your advert has been showing, as an average. Typically there are 8 Google adverts on the right hand side and experience has shown us that an average position of 3 or higher is crucial in obtaining good traffic levels.

Yes, you can run your adverts from a position 4 or lower but traffic levels drop markedly, given the fact that users have to scroll down the page to see the advert.

General pointers to help and understand…

In an ideal world the perfect PPC campaign would be run from only niche keywords where the CTR% would be high and the returns great. However, it isn’t always possible to do that and some generic keywords are still needed for brand awareness.

It is always helpful on generic keywords to make sure you put the telephone number on the advert to try and stimulate direct calls before they click your advert and spend your money. We don’t recommend it on niche keywords but on generics it does work well and increases the return on your investment.

Quick Google FAQ's:

• What are Google sponsored links?

• How do I get a sponsored link?

• What is Pay Per Click / PPC advertising?

• What is Google Ad Words?

• How much does Google advertising cost?

• What reports do I see?

• Can I advertise locally?

• What is Opt-in email marketing?

• Click for more FAQ's

Click the following link to read some more client testimonials.

Click here to receive our regular email newsletters, giving vital tips on Google advertising.

Google Advertising Services are a division of Marketise UK LTD

- Home - About Us - Contact Us - Services - Reporting - Client Testimonials -

©2008Marketise Uk LTD. Tel : 0871 310 3320 Registered in England & Wales No 6102180 : Sitemap